Vocabulary is a creative agency for brands with vision. Through strategy, branding, campaign, and technology, our work puts companies at the center of ideas to create meaningful value for our partners.
StrategyBrandingDesignTechnologyMarketing
Los AngelesNew YorkToronto
Our small, senior teams are embedded in every project.

Peter Baston

Founder, Creative Director

Pete founded Vocabulary to deliver brand experiences that are exceptional, impactful, and indisputably grounded in human truth. His hands-on involvement in the work brings unparalleled vision, partnership, and craft to every project Vocabulary produces.

Brian Flaman

VP, Managing Director

With a rare ability to balance empathy with excellence, Brian holds his teams to uncommonly high standards while fostering collaboration at every touchpoint. A true leader, he helps some of the world’s biggest brands overcome the impossible to deliver breakthrough moments.

Will Frean

VP, Program Director

Known for his ability to navigate ambiguity and execute large-scale, complex programs, Will is a versatile director who seamlessly blends leadership, coaching, and management to deliver standout brand, product, service, and innovation engagements.

Becky Nissel

Creative Director, Copy

Christopher Brackett

Design Lead

Jenny Wu

Creative Director, Design

Julian Santini

Account Supervisor

Joaquin Francia

Associate Producer

Lior Dobkin

Director of Production

Liz Delost

Group Account Director

Logan Hursh

Editor

Sarina Hamamgi

Senior Producer

Taylor Geick

Design Lead

Young Woo

Motion Designer

Yuji Tomita

Director of Technology