Vocabulary is a creative agency for brands with vision. Through strategy, branding, campaign, and technology, our work puts companies at the center of ideas to create meaningful value for our partners.
StrategyBrandingDesignTechnologyMarketing
Los AngelesNew YorkToronto
Our small, senior teams are embedded in every project.

Peter Baston

Founder, Creative Director

Pete founded Vocabulary to deliver brand experiences that are exceptional, impactful, and indisputably grounded in human truth. His hands-on involvement in the work brings unparalleled vision, partnership, and craft to every project Vocabulary produces.

Josh Landan

President

Liz Delost

Group Account Director

Liz brings over 15+ years of experience leading teams, shaping client partnerships, and delivering business-driving work. A natural connector, she combines strategic insight with a passion for collaboration, creative excellence, and flawless execution.

Christopher Brackett

Design Lead

Jenny Wu

Creative Director, Design

Julian Santini

Account Director

Jake White

Account Director

Logan Hursh

Editor

Taylor Geick

Design Lead

Young Woo

Motion Designer

Connor Green

Designer

Yuji Tomita

Director of Technology