Vocabulary is a creative agency for brands with vision. Through strategy, branding, campaign, and technology, our work puts companies at the center of ideas to create meaningful value for our partners.
StrategyBrandingDesignTechnologyMarketing
Los AngelesNew YorkToronto
Our small, senior teams are embedded in every project.

Peter Baston

Founder, Creative Director

Pete founded Vocabulary to deliver brand experiences that are exceptional, impactful, and indisputably grounded in human truth. His hands-on involvement in the work brings unparalleled vision, partnership, and craft to every project Vocabulary produces.

Christopher Brackett

Design Lead

Jenny Wu

Creative Director, Design

Julian Santini

Account Supervisor

Joaquin Francia

Associate Producer

Lior Dobkin

Director of Production

Liz Delost

Group Account Director

Logan Hursh

Editor

Taylor Geick

Design Lead

Young Woo

Motion Designer

Yuji Tomita

Director of Technology